The strategy of both BlueStacks and Now.gg is different from the strategies of rivals like Microsoft’s xCloud, Nvidia’s GeForce Now, Amazon’s Luna, and Google’s Stadia, where the focus is taking PC and console games and getting them to run on the cloud so they can be accessible on any device, including mobile. So that’s the key innovation that enables that to be a free service, in addition to using the cloud.” “So whether it be graphics or compute the cloud, we offload some of the work to the endpoint. “Our endpoint is capable of doing some work,” he said. This is what Sharma means by lowering the costs, and that enables BlueStacks to offer BlueStacks X as a free service, he said. But this gets to be pretty expensive, particularly if there’s a high cost for streaming to mobile devices over a carrier’s network.īlueStacks X is different because it taps the power of the devices - however weak it is - to handle some of the computing chore so that not all of the data has to be streamed and computed in the cloud. This enables the convenience for users of being able to use low-end PCs, consoles, or smartphones to play high-end games that are computed in the servers. The computing happens in the cloud and not on the devices. The problem with cloud gaming is that providers have to use a tremendous amount of cloud servers to stream data at a high speed to users’ devices.